The Melissa store in São Paulo, Brazil found a great way to attract people’s attention and engage shoppers without spending the big bucks. Post-it art! Its flagship store which is located on Oscar Freire Street, the Rodeo Drive of São Paulo, displays a giant wall with more than 35,000 post-its.
People from all over the world write on them leaving their phone numbers, blog addresses, love notes and cute drawings. The wall is updated and rearranged every fifteen days. It’s amazing what artists can do with the little colorful squares. It won’t go unnoticed, that’s for sure.